Encompassing a full spectrum of events from amateur to professional, the Southern
Extreme Bull Riding Association (SEBRA), otherwise known as SEBRA Extreme Bull
Riding, is the nation's premier sanctioning body working to strengthen and sustain one
of the world's most exciting and dangerous sports.

With roots buried deep within the PBR, SEBRA Extreme Bull Riding was begun in 1994
by legendary PBR founder Jerome Davis to be a simple bull riding association based
around his home in North Carolina where he wanted to help young cowboys get a start
in the sport.

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But just as the fan base for the sport of bull riding has seen exponential growth in the
past decade, SEBRA also grew, first at a steady pace. With his attention pulled in two
directions, Jerome stepped out of the association to focus on his involvement with the
PBR while new leadership under the direction of current SEBRA President Chan
Canter, in the past ten years has gone from sanctioning 150 events to more than 450
from coast to coast. It is the largest association of its kind in North America.

Still headquartered in North Carolina, SEBRA is now focused on growing and sustaining
the sport of bull riding across the nation by investing in smaller producers and stock
contractors to provide entry-level events for new bull riders while working with
several leaders in the industry to sanction and help produce professional caliber
events that provide a stepping-stone into the PBR.

​SEBRA invests much of its time working closely with many of its members to help
develop the next generation of bull riders, bull breeders and producers to ensure that
the sport of bull riding remains strong. The association runs and promotes schools and
clinics to help equip bull riders to work their way from entry-level events to
professional while working side-by-side with its producers, helping them develop
stronger shows that attract more fans and a higher caliber of riders. As the producers
begin creating bigger and better shows, SEBRA actively seeks more entry-level
producers to help mentor and grow. This also keeps a level of events accessible to
new bull riders looking to gain experience and get started in the sport.