Encompassing a full spectrum of events from amateur to professional, the Southern
Extreme Bull Riding Association (SEBRA), otherwise known as SEBRA Extreme Bull
Riding, is the nation's premier sanctioning body working to strengthen and sustain one
of the world's most exciting and dangerous sports.
But just as the fan base for the sport of bull riding has seen exponential growth in the
past decade, SEBRA also grew, first at a steady pace. With his attention pulled in two
directions, Jerome stepped out of the association to focus on his involvement with the
PBR while new leadership under the direction of current SEBRA President Chan
Canter, in the past ten years has gone from sanctioning 150 events to more than 450
from coast to coast. It is the largest association of its kind in North America.
Still headquartered in North Carolina, SEBRA is now focused on growing and sustaining
the sport of bull riding across the nation by investing in smaller producers and stock
contractors to provide entry-level events for new bull riders while working with
several leaders in the industry to sanction and help produce professional caliber
events that provide a stepping-stone into the PBR.
SEBRA invests much of its time working closely with many of its members to help
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